I keep seeing this problem, especially in companies that have small senior teams, maybe with just one or two directors. In some cases, it is as if they have had four years of fighting, leaving them exhausted, emotionally drained, out of ideas, and confused. Then they end up doing nothing just when taking action is critically important.
To be honest, in some cases this is understandable. However the problem has normally become deep rooted and it really needs someone or something to force action. Now think of how your staff must feel. If you feel any negative emotions then they will be feeling it even more because you’ll pass it down to them, not deliberately but through your demeanour. Do you think it is likely that a company with these issues has the best chance for success?
Now is the time to refocus and reinvigorate your company. There are plenty of opportunities, you just need to put yourself in the position to take advantage of them. Lead and inspire yourself and your people to unprecedented success. Start positively engaging and creating a vision for your business. You may have to step into areas that you are uncomfortable with, but if that’s what you have to do then start doing it.
I suggest a few tips that may help bring you and your business back on track:
Take action. Do not wait for things to happen.
Accept that you need help and seek expert advice from accountants or business advisors. Sharing your problem is a good start, and you will no doubt feel relieved.
Start working on your belief. Be more positive by listening, watching or reading inspiring things.
Get your creative juices flowing.
Networking with your peer group. What are they doing that’s working?
Speak to more people who are successful.
Are you maximizing the value from your existing customers?
Remember there are many companies that are producing excellent results and growing. Focus on what you can control, which is your business.
Sometimes business owners can be compared to professional footballers…Seriously, I mean it. In the majority of cases, it is a fine line between a premiership player and a championship player, but the difference in pay is enormous. The same can be said of businesses. How can two businesses in the same sector differ so drastically, one being 7% up this year and another be down 10%? More often than not it is a fine line, but in both situations it is about being better than your competitors, as that gives you the edge that makes all the difference.
In summary, although as a business owner you may be finding trading tough at present, there are always things that can be done to improve e.g. by taking advantage of opportunities. Feel free to visit my website, register, and take advantage of the free information that will help you.
Having built and sold my SME, I now work with SMEs. I understand their model by embedding myself in the senior management team so I feel the heartbeat of the business. All areas are covered, but the four questions that we work on solving are: How do I grow my business?, How do I achieve client excellence?, How do I make more profit?, and Does my business model deliver?
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